17 April 2012

Twitter Enforces its Brand

Case: Twitter Inc. v Jason Boyce [2012] ATMO 31 (23 March 2012)

The image on the left is an attempt by Jason Boyce at registration. "Twitter" is an internationally renowned brand. But Twitter Inc. didn't have to go down that road. It has registered trade mark 1206941 for TWITTER.

This one got all my cynical juices flowing. Fortunately, the Delegate upheld Twitter's opposition and the image will not see registration.

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