The Struggle to find a name

I often meet prospective clients who struggle to find a name for their new product. For those of you who are scratching your heads trying to think of a name, here is a site that looks really useful -

Here's a quote from that site, with which I wholeheartedly agree: "Sometimes giving something a name can be the hardest thing in the entire world. Take a look at all the successful business around you and look at their names. They all mean nothing! Esso and Texaco being a few good examples. If you’re starting a blog, website or multinational company having a name that means nothing can be one of your most important assets."


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