Sadly, most Australian business owners could be better managers of their intangible assets. It's a concern that 85% of Australian patent applications originate overseas (source: IP Australia). It would appear that leaders of innovative companies are in danger of giving our future away!
The White Paper includes:
- Numerous case studies illustrating the use and misuse of IP.
- Guidelines to implementation of an intellectual asset management program.
- How to identify hostile competitor IP positioning before it causes financial loss.
- IP checklist before launching a new product or brand.
- How to stop employees leaving with critical IP assets.